AI, Automation and Strategy: Stop Sounding like a Bot | Leland Best & Chris Troka

Update: 2025-07-22

Description

Is it time to rethink your AI approach to your brand voice?

Host, Beatrice Gutknecht, is joined by expert guests Leland Best and Chris Troka for an episode that looks at integrating AI and automation with your brand's message and voice, without sounding like another bot or worse, pretty words that don’t create actions.

This episode is about making your AI tools work for you (like strategies for training AI tools to match brand guidelines), all while keeping that irreplaceable human touch. We get into automation, AI trends to watch for, and what to avoid.

This one is perfect for business owners to keep their brand relevant without losing their identity.

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02:36 AI's Role in Marketing

03:22 Strategies for Training AI Tools

04:40 Challenges in Establishing Brand Voice

06:29 Optimizing AI for Consistent Brand Messaging

08:33 Future of AI and Brand Voice

12:26 Preparing for the Next Phase of AI

18:30 Automation and Content Creation

27:14 Potential Dangers of AI in Branding

30:14 AI Security Concerns

30:55 Avoiding Customer Alienation with Automation

32:34 Balancing Automation and Human Touch

34:02 Testing and Iterating AI Systems